Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs Sandra Holtzman

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Published: March 1st 2007

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Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs  by  Sandra Holtzman

Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs by Sandra Holtzman
March 1st 2007 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | | ISBN: | 8.16 Mb

So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harshMoreSo you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of todays marketplace.

Sandra Holtzman and Jean Kondek employ their combined 40+ years worth of marketing savvy to cut through all the usual malarkey-and, lets face it, [email protected]#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for todays busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesnt take a rocket scientist to understand the value of a well thought out marketing program.

But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.



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